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HeadCount Announces 90-Day Voter Challenge
Source: Other
Posted by: Habeef
Posted on: 2008-07-25 10:02:56 ET
Last Updated: 2008-07-25 10:02:56 ET
NEW YORK, NY – July 24, 2008 – Music fans popping on their favorite websites are getting more than just the latest tour dates or album reviews – they’re getting a chance to register to vote. It’s all part of the “90-Day Voter Challenge,” a three-month push to get people signed up to vote in time to participate in the November election.
Eight companies with heavily-trafficked websites and strong ties to music have teamed up with the nonpartisan voter registration group HeadCount to add “Register to Vote” links to their websites and stage promotions encouraging people to vote in November. The activity kicked off on July 4th and will continue until early October, when all the participants will make a final push to get every eligible American registered to vote.
As part of the 90-Day Voter Challenge, Spin Magazine will launch its own voter registration web page, which will soon be home to video clips of major musicians talking about the issues that matter to them most. Virgin Mobile USA now has a voter registration link on its website and at www.virginmobilefestival.com, a lead-up to the Aug. 9th and 10th event in Baltimore MD, where the upcoming election and voter participation will take center stage (along with performances by Jack Johnson, Wilco, Foo Fighters, Stone Temple Pilots, Bob Dylan and much more).
eMusic, the nation’s largest retailer of independent music, has made a Register to Vote link part of it’s standard web template, and will offer discounts to anyone who visits www.HeadCount.org and makes a “Pledge to Vote.” Musictoday, a leading provider of integrated ecommerce solutions for the music industry, is also offering music and merchandise discounts on thousands of items to anyone who makes the “Pledge.” In addition, they will stage special contests through sister company Ultrastar’s Fan Club platform.
CMJ, a print and online music publication geared toward college students, has not only placed a register to vote link on its web pages and e-mail newsletters, but also will encourage affiliated college radio stations to run PSA’s and point unregistered young people to the HeadCount web site to register. imeem, the popular social networking service with over 27 million users, will point people to a HeadCount page where they will find information on voting as well as free music playlists featuring exclusive tracks from artists who support the cause (http://www.imeem.com/myheadcount). JamBase, an on-line resource for live music fans and an original HeadCount sponsor, has been proudly displaying a “Register to Vote” link from its home page for months, and will launch content in the Fall dedicated to the election. SexyPolitics.com, an edgy website that offers political quizzes, boasts a prominent register to vote link and will feature a special quiz devoted to how politics and music intersect.
“These companies have found creative ways to use their web assets to drive voter registration,” said Andy Bernstein, HeadCount’s executive director. “We expect to register tens of thousands of new voters through this initiative, many of whom would not have registered otherwise.”
“For ten years we’ve been making it easy for music fans to discover and download the best independent music,” said David Pakman, President and CEO of eMusic. “Now, we’re offering them an equally easy way to register to vote.”
HeadCount has already registered close to 30,000 voters in 2008, both on-line and at concerts. It fields voter registration “street teams” in 40 cities and tours with major recording acts such as Dave Matthews Band, Pearl Jam, Jack Johnson and John Mayer. By the end of the 90-day period, HeadCount expects to have registered 100,000 new voters in this calendar year.
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